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Facebook announces name change to Meta in rebranding effort

Meta

Facebook announces name change to Meta in rebranding effort

Facebook CEO Mark Zuckerberg announced the social media giant will change the name of its holding company to Meta, in a rebrand that comes as the company faces a series of public relations crises.

Zuckerberg revealed the new name at Facebook’s annual AR/VR conference on Thursday, where he outlined the company’s virtual-reality vision for the future.

The CEO sketched his plans to build the “metaverse” – a digital world built over our own, comprising virtual reality headsets and augmented reality. “We believe the metaverse will be the successor of the mobile internet,” Zuckerberg said. “We’ll be able to feel present – like we’re right there with people no matter how far apart we actually are.”

Sporting a blue infinity symbol as a logo, the new holding company Meta will encompass Facebook, its largest subsidiary, as well as apps such as Instagram, WhatsApp and the virtual reality brand Oculus.

In recent earnings reports, the company announced its virtual reality segment had grown so substantially it would now report its revenue separately, dividing its products into two categories.

Those categories include a “family of apps” including Facebook, Instagram, Messenger and WhatsApp, and the “reality labs” products including AR and VR as well as any related hardware.

Zuckerberg on Thursday said he expects the metaverse to reach a billion people within the next decade. He described futuristic plans to create a digital world, in which users will feel they are with one another and have a “sense of presence” despite being far apart.

The platform would allow users to customize their avatars and digital spaces, decorating a digital office with pictures, videos and even books. The presentation imagined users inviting friends over virtually, two people attending a concert together despite being across the world from one another, and colleagues making work presentations remotely.

“When I send my parents a video with my kids, they’re going to feel like they’re right in the moment with us not peering through a little window,” he said.

Yet he admitted the company has a long way to go. “The best way to understand the metaverse is to experience it yourself,” Zuckerberg added, though “it doesn’t fully exist yet”.

Still, Zuckerberg said, Facebook rolled out two of its metaverse projects in beta last year: Horizon World, which allows users to invite friends over into their digital world, and Horizon Workrooms, which does the same in professional settings. He also said Facebook plans to further explore NFTs and crypto to help facilitate media that can be represented digitally, and is working on gaming applications.

Zuckerberg said the company would continue to offer services and hardwire to developers at low cost or for free, in an attempt to attract a critical mass of people to the platform. The company has also dedicated $150m to developers to create new apps, games and immersive programs in the metaverse.

“We want to serve as many people as possible, which means working to make our services cost less not more,” he said.

Facebook’s rebranding effort is not unprecedented in the tech space – Google in 2015 restructured into a new holding company, placing subsidiaries including its namesake search engine, YouTube and its self-driving car firm Waymo under a new umbrella firm called Alphabet.

But Facebook’s announcement comes amid deep regulatory and PR challenges. Those include a series of recent reports based on documents leaked by the whistleblower Frances Haugen that exposed toxic business practices and internal knowledge of its longterm negative public health impact.

The revelations from the “Facebook papers” are just the latest struggle for the embattled company, which has in recent years been served with a lawsuit from the Federal Trade Commission (FTC), was the subject of numerous congressional hearings, and in 2019 was fined $5bn by the Federal Trade Commission in 2019 for “deceiving” users.

Critics of the platform contended on Thursday that the metaverse project is a distraction from the company’s PR crisis, and that the company risks making the same mistakes as it has in the past.

“The fact that Zuckerberg has set his sights firmly on the so-called ‘metaverse’ while societies all over the world are scrambling to alleviate the myriad harms caused by his platforms just goes to show how out of touch Facebook is with real people,” said Imran Ahmed, CEO of the Center for Countering Digital Hate.

In her recent testimony, Haugen said she was “shocked” to hear how much the company was investing in the metaverse while its safety efforts failed. The company has dedicated $10bn in 2021 to the metaverse while its safety division received $5bn in funding.

“To echo Frances Haugen’s words, just imagine what Facebook could achieve if it devoted even a fraction of its metaverse investment on proper content moderation to enforce even the most basic standards of truth, decency and progress,” Ahmed said.

Others warned Facebook’s metaverse launch could mean a new space in which the company has a monopoly, amid ongoing antitrust concerns.

Zuckerberg on Thursday tried to get ahead of such privacy and security concerns. Nick Clegg, the company’s vice-president of global affairs, acknowledged that the company has faced criticism for not envisioning the long-term impacts of its problems.

“We have years until the metaverse as we envision it is fully realized. This is the beginning of the journey,” Clegg said.

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Osun Transport Masterplan to Be Ready Soon-Governor Adeleke

Governor Ademola Adeleke has announced his administration’s plan to release to the public the Osun State Transport Master Plan to facilitate integrated connectivity for the Osun economy.

The Governor made the announcement on Thursday while commissioning the Osun State Computerised Vehicle Inspection Testing Center at Osogbo.

The Governor who narrated a series of ongoing reforms being delivered by his government said “The test center right here is the first of its kind among other interventions of our administration to reposition the State’s Transportation sector

According to the State Governor, “Our government is pursuing reforms across the transport sector. We ensure that Commercial Motorcycle operators across the State are registered under a database with a rider’s jacket and identification card for safety purposes. Mini-buses, popularly known as (Korope) have also been registered and numbered for easy identification and security.

“We have introduced single ticketing to all commercial drivers in the State through the Osun State Transport Management System (OSTMS) to guide against leakage of revenue.

“It is equally my pleasure to inform the public that our administration is working on a Transportation Master plan for Osun state. We are focused on a multimodal plan that will integrate all modes of transportation within the state. It will lay our objectives and strategic agenda for land, air, and water transportation.

“The plan is to regulate, plan, and develop an efficient and well-integrated transport system that will serve the public interest, enhance mobility, and deliver a secure and environmentally friendly Public Transportation System in different areas across Osun.

“The plan is central to our five-point agenda as it focuses on connectivity within and outside the state. Osun is centrally located in the heart of Yorubaland.

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Adeleke speaks on collapse of OAU amphitheatre

Governor Ademola Adeleke of Osun has promised to pay the medical bills of students injured in the Obafemi Awolowo University(OAU), Ile-Ife, Amphitheatre roof collapse.

The affected students are receiving treatment at the University Health Centre and the Teaching Hospital Complex (OAUTHC), Ile-Ife.

Adeleke, who was represented by the Commissioner for Education, Dipo Eluwole, sympathised with the management of the University and parents of the affected students on the unfortunate incident.

This is contained in a statement issued by the Public Relations Officer of the University, Mr Abiodun Olarewaju, in Ile-Ife on Saturday.

The commissioner was conducted round the scene of the incident by the Vice-Chancellor, Prof. Simeon Bamire, and other principal officers of the University, and visited the two health facilities where the students are receiving treatment.

He expressed happiness that the affected students are responding to the treatment.

Eluwole lauded the university management for its quick response to the emergency and prompt medical attention given to the students.

Speaking to the four students being treated at the University Health and Medical Centre, the commissioner commended their bravery and wished them quick recovery.

At the Neurological ward of the University Teaching Hospital where two other students are being treated, Eluwole pleaded with their parents to see what happened as a natural occurrence.

He, thereafter, informed the vice chancellor that the Gov. Adeleke pledged to bankroll all medical expenses that may be incurred in the course of the treatment of the students.

Responding, the vice-chancellor thanked the governor for being so kind and loving, stressing that his fatherly role to the students and the good people of Osun is commendable.

A torrential rain on Thursday morning, accompanied with a whirlwind affected a part of the ceiling of the Amphitheatre as it fell off and injured some students.

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Woman burns stepchildren’s hands for eating rice prepared for their father

The Adamawa State Police Command has arrested one Rachel Geoffrey, a 23-year-old woman and resident of Federal Housing Estate, Girei, for allegedly setting fire to the hands of her stepchildren.

The children, Genesis Geoffrey, seven years old: and Idadai Geoffrey, three years old, now have their affected hands bandaged.

The Police Public Relations Officer in the state, SP Suleiman Nguroje, said in a statement that Rachel intentionally inflicted severe physical injuries on her stepchildren.

In the statement released Saturday, the police image maker said the incident occurred on Tuesday, May 14.

He said the children suffered several calculated acts of cruelty and human rights violations from their stepmother.

He explained that the children faced the wrath of the woman over a plate of rice she cooked and kept for her husband.

“The kids, because of hunger, ate their father’s food and that angered her. She then tied their hands with a handkerchief and set fire to them, resulting in the severe injuries they sustained,” Nguroje explained.

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