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Elections and Campaign Strategy | The Harmattan News

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An election is simply a formal process by which people choose an individual or multiple individuals to hold public office. To participate meaningfully and secure victory, parties/contestants in elections depend on the campaign as a strategy. A campaign in democratic politics is an organized course of action to achieve a goal. To achieve the set goal, the political campaign should combine both strategy and implementation. However, resources are expected to be allotted more to implementation than strategy. That said, there are factors to put in place when planning or conducting any campaign. It includes the type and concept of the office in the contest, the size, culture, and socialization of the people covering the area.
Understanding the political landscape is critical to any campaign plan. It is the knowledge of who the people are, their education, civilization, the extent of their complexity, and essentially the timing of the election will be fought-in and how all these implicate the party/contestants in the contest that majorly determines the chances of winning the election. For example, is it a time of reactionary politics in which studying the people revealed they wanted a change in government? In such a case, conservative ideas that encourage stability will not be well received?

READ ALSO: Much ado about Presidential ambitions

Also, the information for the campaign is necessarily dependent on the hot-button topic dominating the area. Be in the know that information for elections is often manipulated. In a situation where the hot-button topic can indict the campaign team, they employ varied strategies, mostly by contracting opinion moulders to rationalize them. If otherwise, they stimulate, compound, and exaggerate the issue to embarrass and further put the opponent at a great disadvantage. Meanwhile, there is a need to know the campaign target, subjects, outreach and funding capacity. The target, whether it is a primary election campaign that primarily targets party members within the political jurisdiction of the contestants. The outreach and campaign subjects are also determined by the mode of primaries. Is it direct, indirect, or consensus modalities? If it is a general election, the campaign subjects are the general populace.
The campaign promises should be simplistic, concise, realistic as much as innovative. Special considerations should be to the youths and women. In Nigeria, women paradoxically are cheaply mobilized, often more dependable than the male folks. Therefore, there must be an independent campaign evaluation committee that will measure the performance of the campaign so far. Importantly, information should be as inspiring as possible and presented in simple, plain, and unambiguous language. Efforts should be made to also pass this information across in indigenous languages to attract parochial voters. The means to disseminate information include Television, Radio, Door-To-Door, Propaganda, and importantly Social Media.

VISIT US: @theharmattan1

In conclusion, there are two models to consider to aid a successful campaign plan.
(1) Get-Your -Voters-Card
(2) Get-Out-To-Vote.
Of course, every campaign is set out to win elections but the performance evaluation of a campaign is not necessarily determined by victory but by the prospect and chances it has set for the party and candidate in a subsequent election year.

Contribution by Biobaku Lekan, a blogger and the CEO of Newsupdates247

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Reps To Investigate Subsidy Regime From 2017 To 2021

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Reps To Investigate Subsidy Regime From 2017 To 2021

The House of Representatives on Wednesday resolved to set up an ad-hoc committee to investigate the petroleum products subsidy regime from 2017 to 2021.

The resolution followed a motion by Honourable Sergius Ogun who stated that component costs in the petroleum products subsidy value chain claimed by the Nigerian National Petroleum Corporation (NNPC) is highly over-bloated while the transfer pump price per litre, used by the NNPC in relation to Petroleum Pipeline Marketing Company (PPMC), is underquoted.

The lawmaker described this as fraudulent while also expressing worry that the subsidy regime has been used by the NNPC and other critical stakeholders to subvert the nation’s crude oil revenue to the tune of over $10 billion.

The committee is to report back to the House within eight weeks for further legislative action.

Wednesday’s move by the lawmaker came on the same day that the Chief Executive Officer (CEO) Mele Kyari ruled out the possibility of a subsidy for diesel.

He made the comments while appearing before the House of Representatives Committee on Downstream, alongside the CEO of Nigerian Midstream and Downstream Petroleum Regulatory Authority (NMDPRA), Farouk Ahmed, among others.

“In our country today, we do not produce AGO and we regret that our refineries are not working,” he said. “Are we doing anything about it? Yes. I have heard the honourable members lamenting; yes, they (the refineries) are not working.

“This is the truth. I don’t want to bore you with why they are not working, but they are not working; I admit they are not working but we regret it. I will invite this committee at your convenience to join us to see how much work we have done to get them back to work, but they will not come back tomorrow.

“They will not! You cannot start it tomorrow. We regret this; we regret this situation, and we are doing everything possible. As a matter of fact, we have decided to do a quick fix for the Warri refinery. The reason is very simple: we don’t even want to go the long route of doing comprehensive turnaround maintenance because we are concerned.”

 

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2023: Presidency Must Return To Southern Nigeria, Fayose Insists

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2023: Presidency Must Return To Southern Nigeria, Fayose Insists

A former governor of Ekiti State Ayodele Fayose has insisted that the southern part of Nigeria must produce the country’s president in 2023.

Fayose, a two-time governor under the Peoples Democratic Party (PDP), said this in a series of tweets on his official handle on Wednesday, pinning his argument on the party’s constitution.

“The PDP Constitution provides for a rotational Presidency. Section 3(c) provides that the Party shall pursue its aims & objectives by “adhering to the policy of the rotation & zoning of Party & Public elective offices in pursuance of the principle of equity, justice, and fairness’,” Fayose maintained.

“The current President of Nigeria is a 2-term Northern Presidency, thus implying that it MUST be a Southern Presidency in 2023 or NOTHING. Awa ‘South’ lo kan’. Nigerians should await details soon.”

Fayose, who contested the PDP presidential primary, lost out to former Vice President Atiku Abukar in the exercise held earlier this month.

He has been one of the strong advocates for a power shift to southern Nigeria despite the party Atiku from the northern region, as the party’s flagbearer.

Governor Nyesom Wike of Rivers State, who also lost in the exercise, had campaigned, among others, based on a power shift to the south.

The ruling All Progressives Congress (APC), however, is fielding a southerner – Bola Tinubu – as its presidential candidate to honour the power-sharing deal called zoning between the north and south.

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Senate confirms Buhari’s ministerial nominees

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Senate confirms Buhari’s ministerial nominees

The senate has confirmed seven persons nominated by President Muhammadu Buhari for ministerial positions.

The upper legislative chamber confirmed the nominees on Wednesday after they were screened by the “committee of the whole” chaired by Senate President Ahmad Lawan.

The ministers-designate will replace those who resigned to pursue political bids.

Rotimi Amaechi, Ogbonnaya Onu, Godswill Akpabio and Emeka Nwajiuba are some of the ministers who resigned to pursue presidential bids.

The ministers confirmed on Wednesday are Henry Ikoh (Abia), Umana Okon Umana (Akwa Ibom), Ekuma Joseph (Ebonyi), Goodluck Nana Obia (Imo), Umar Ibrahim Yakub (Kano), Ademola Adewole Adegorioye (Ondo), and Odo Udi (Rivers).

During screening, Ikoh said as a way of tackling employment in the country, “technical” graduates can be job creators.

“On the unemployment situation, we need more technical graduates to do most of the things we are doing right now. If you are a technical graduate, you can employ yourself and employ others,” he said.

On his part, Umana said the country could boost its foreign exchange earnings with its free trade zones.

“On the issue of how to boost foreign exchange, I want to say that even the free zones platform is a veritable platform for this,” he said.

“The free zone is a platform that can drive production because when you produce for export, you earn foreign exchange.”

Nakama said the federal government must be ready to make some compromise to end the strike by the Academic Staff Union of Universities (ASUU).

“On tackling the issue of ASUU, my answer is that there will be leave of compromise. Government and ASUU will have to come to a compromise and through this, we will able to solve these incessant strikes once and for all,” he said.

The remaining four nominees were asked to “take a bow and go” on the grounds of their experience.

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